The secret to engaging end users in any application is providing some ability to engage with data in real time. The more frequently data changes within an application, the more often an end user is going to open it to find out what’s changed since the last time they fired it up.
Up until now, there was nothing simple about building an application that continuously incorporates data from multiple sources in real time. Twilio today moved to change that by making available as a service a preview edition of a real-time state application programming interface (API) that developers can invoke to create these types of applications.
Patrick Malatack, vice president of product for Twilio, says Twilio Sync is based on the core technology that Twilio uses to drive its real-time communications services that span both text and video. Twilio Sync will make it simpler for developers to build, for example, mobile computing applications similar to what Uber created to make hailing a ride via a mobile phone a much more engaging experience.
Best of all, Malatack says, developers can now build these types of applications using an API that makes it easier to deploy them across multiple types of client devices ranging from traditional desktops to mobile devices.
Malatack says it’s already apparent that the bar associated with building applications that employ real-time data has already been raised. End users already subconsciously compare the mobile application experience they are having against popular consumer applications they invoke every day. For most IT organizations, rising to meet that level of expectation is a lot easier leveraging a service that somebody else built than trying to painstakingly build similar capabilities from the ground up on their own.