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    Rob Enderle

    As President and Principal Analyst of the Enderle Group, Rob provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

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    Windows 8: Three Things You’ll Love, One You Won’t

    Six Reasons Windows 8 Could Be a Threat to the iPad I’m at the Windows 8 launch today and...

    McAfee: Avoiding the 9/11-Level Cyber Armageddon

    I’m at McAfee Focus this week and at the core of the keynote address is the very real idea...

    What to Do About the Scary Post-Election World for...

    Earlier this week, I talked about what was likely going to happen to government IT after the elections in...

    Obama vs. Romney on Government IT Services in 2013:...

    We are ramping up to an election now just a few weeks away and while both presidential candidates will...

    Lenovo Passes HP for Number One in PC Business,...

    It is always fun to look at a bit of conflict and in this case I’m not talking about...

    Mainframe Death Rate Assures It Will Be Around When...

    We tend to get very excited about births and deaths, not just human or pet, but in the technology...

    HP’s Turnaround: A View from Its CFO

    I was tightly tied to the turnaround of IBM as I wrote the post mortems on some of IBM’s...

    The Best IT/User Windows 8 Feature: Windows To Go

    Windows 8 Features Businesses Will Love The part of Windows 8 that could be a godsend for IT and is...

    The Advantages of the VCE Vblock Mega-Scale Computing Appliance

    I had an update from the VCE organization this week and even though I’ve been covering VCE and Vblocks...

    Keep Web Blackmailers from Destroying Your Business

    I was told a scary story the other day. It seems that a top executive was told that he...

    Microsoft 2.0 — Ballmer’s Big Gamble: What If...

    Earlier this week, I spoke about my belief that Ballmer’s behavior and Microsoft’s performance was likely tied to his...

    Steve Ballmer’s Bill Gates Problem

    We are all competitive by nature and often compare ourselves to our friends as a benchmark for how successful...