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    Rob Enderle

    As President and Principal Analyst of the Enderle Group, Rob provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

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    How to Beat Apple: Samsung vs. Lenovo and the...

    Both Samsung and Lenovo are moving to beat Apple. Lenovo is now ranked as the number one PC maker...

    Why Microsoft and Windows May Be Stronger Without Sinofsky

    As we watch Windows 8 move into market, we can increasingly see what was done right and what wasn’t....

    HP vs. Autonomy: A Cautionary Tale of Mergers in...

    I’ve had a chance to work through some of HP’s allegations, and as an ex-IBM internal auditor, and one...

    HP and Autonomy: An Ex-Auditor’s Perspective

    Boy, you talk about having a run of really bad luck. Over the last decade, HP has had the...

    Living on the Road with the Surface Tablet

    Looking for a New Tablet? The Top Contenders in Today's Market I’m traveling this week to Canada and this is...

    EMC’s Most Powerful Weapon: Customer Data Analytics

    While it often seems that in most companies data analytics is just another buzzword to be used to show...

    U.S. Presidential Campaign Showcases Why Outsourcing Analytics Is Terminally...

    Both the Obama campaign and the Romney campaign used data analytics heavily, but while the Obama team insourced it...

    IBM’s Lucky Decade

    I’m at IBM’s analyst event this week and much of what is being said is convincing me that this...

    Looking for a New Tablet? The Top Contenders in...

    According to Rob Enderle, the top tablets in the market are very different from each other. Given the popularity...

    Picking a Tablet: iPad Mini, Microsoft Surface, Google Nexus...

    Twelve Best Practices for Mobile Device Management The top tablets are in the market and each is very different. The...

    AMD and ARM: Preparing to Lead the Next Server...

    The first technology wave was won by IBM and it was unbelievably powerful in the 70s and early 80s....

    BMC’s MyIT Helps Make IT Relevant and Responsive Again

    Right now, it is generally far easier for users to get services from Google, Amazon, Microsoft or a variety...