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    Rob Enderle

    As President and Principal Analyst of the Enderle Group, Rob provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

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    IBM’s Powerful Open Strategy to Assure Immortality

    Last week, IBM’s new CEO Ginni Rometty made a powerful statement at Almaden Labs about IBM’s leadership in R&D...

    IBM’s Brilliant Initiative to Build Smarter Customers and Assure...

    Sometimes you can get lost in the marketing rhetoric and lose track of what the real strategy is. It...

    Yahoo Eliminating Telecommuting: Misuse of Executive Power

    Marissa Mayer, Yahoo’s CEO, has been doing a lot of things right in her effort to turn around Yahoo....

    Samsung SAFE vs. BlackBerry

    At CTIA, Samsung announced its SAFE program, designed to make its Android smartphones more acceptable to IT organizations and...

    State of the Union Suggests Obama Becoming Tech President...

    As I watched the U.S. State of the Union speech this week, I was impressed with regard to how...

    The Signs of a Failed Vendor Project

    I was reading with interest today Mary Jo Foley’s piece on Bill Gates’ biggest product regret. It was a...

    Dell and Microsoft: Will It Fix the WinTel Model?

    Back in the 1980s, when Microsoft and Intel first started bonding and created what would, for the next two...

    Blackberry 10: Yep, There Is a Business-Focused Phone Again

    I’ve often found it odd when vendors who have a stable and happy customer base panic and suddenly feel...

    Contrasting Apple and Palm in Preparation for the Return...

    This is a big week for Research in Motion. How people perceive this week goes will have a great...

    Google Transparency Report: Protecting the Company, the Employees, and...

    Scott Cleland recently wrote a compelling piece on the need for a new national privacy law in the U.S.,...

    The Problem with Analytics: Using Gun Control as an...

    If we accept argumentative theory and confirmation bias as facts, and I believe both theories are representative of how...

    The Seven Deadly Corporate Sins

    I was going down a list of failed and problem companies and it occurred to me that the seven...