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    Rob Enderle

    As President and Principal Analyst of the Enderle Group, Rob provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

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    The Death of Bitcoin, the Currency That Could Harm...

    Bitcoin’s Security Challenges McAfee has released a report that showcases a massive increase in security exposures in 2014. One...

    IBM Predicts a Vastly Smarter Future

    Top Five Reasons Big Data Is Advancing Personalized Medicine Every December, IBM makes a series of predictions tied to...

    Michael Dell and the Power of Being Private

    Seven Evolving Leadership Qualities for the Twenty-First Century Ahead of Dell World, I had a chance to talk to...

    IBM System X and the Power of Marketing, Part...

    Eight Critical Forces Shaping Data Center Strategy In a previous post, I wrote about the importance of having a...

    IBM’s System X and the Power of Marketing

    I’ll be looking first at why IBM is having a problem selling its X86 based servers even though, competitively,...

    AMD vs. Yahoo: How to Do, or Not Do,...

    Seven Evolving Leadership Qualities for the Twenty-First Century Lots of companies are undergoing turnarounds right now. Clearly, it is...

    IT’s BYOD Approach Is Wrongheaded

    Six BYOD Questions Users Should Ask IT At the core of the Bring Your Own Device (BYOD) movement should...

    The Keys to a Successful Turnaround, Part Two

    In part one of this two-parter on corporate turnarounds, I covered defining the core problem preventing organizational success, the...

    The Keys to a Successful Business Turnaround

    A number of companies are in the process of doing a turnaround and most are doing it poorly, largely...

    Living with Windows 8.1: A User’s Story

    Five Common Excuses for Avoiding Windows Migrations As I was writing my earlier piece on how Windows 8.1 is...

    Microsoft Begins Windows 8.1 Push

    Windows 8.1 Is Available Now Windows 8 hasn’t been going that well. When the product launched, the hardware wasn’t...

    AMD’s Big Play: Heterogeneous Computing

    What Can Augmented Reality Do? I attended a number of sessions at AMD’s developer conference (APU13) this week and...