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    Rob Enderle

    As President and Principal Analyst of the Enderle Group, Rob provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

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    IBM Watson: Living in an AI World

    Robotics: Humans Need Not Apply Two large firms are working furiously to create true artificial intelligence: IBM and Google....

    Fixing Microsoft: The Three Things Satya Nadella Must Get...

    Eleven Key Challenges for CEOs in 2014 Now that we know that Satya Nadella will be the CEO at...

    Satya Nadella, Microsoft’s New CEO, by the Numbers

    Eleven Key Challenges for CEOs in 2014 Most boards choose to ignore or have never learned the process of...

    Secrets of a Successful Company and One Unanswered Question:...

    Top 10 IT Performance Management Predictions for 2014 Yesterday I wrote about the first day at IBM Connect, an...

    How to Do a Social IT Event #IBMConnect

    Ten Top Tech Trends to Watch in 2014 I go to a lot of IT events. Typically, they are...

    BBM: Thanks to the NSA, It’s Making a Comeback,...

    How to Choose the Right Mobile Device: Five Considerations Folks have been writing off BlackBerry for some time now...

    IBM Makes Massive Enterprise Cloud Move

    Twelve Cloud Storage Services for Work and Play IBM has announced that it is effectively doubling its enterprise-class SoftLayer...

    Watson: IBM’s Huge Gamble

    Question: Watson. Answer: What Is a Computer That Will Have Great Impact? We know we are headed toward some...

    Google Begins to Execute Microsoft-Like Strategy Against Microsoft

    Eleven Key Challenges for CEOs in 2014 The core strategy that made Microsoft into an early power in the...

    HP and Panasonic Make Innovative Business Plays at CES

    Five Tips for Executing a Winning Mobile Strategy CES this year included lots of amazing things to lust after. ...

    BlackBerry at CES: Channeling Steve Jobs for the Turnaround

    Ten Approaches to Protecting Mobile Data When I was told that BlackBerry was going to be at CES, I...

    Will the NSA Kill the U.S. Tech Market?

    Top Security Priorities for CIOs in 2014 2013 was a troubling year for technology. Tech companies got hit repeatedly...