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    Rob Enderle

    As President and Principal Analyst of the Enderle Group, Rob provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

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    U.S. President Stays with BlackBerry: BYOD Teachable Moment

    Ten Approaches to Protecting Mobile Data As we ended last week, Android fans seemed to take the notification that...

    Apple’s Problem: It Can’t Handle the Truth

    Apple and the Book What is fascinating is that the attacks on the book initially just said it was...

    Why Yelp-Like Websites for the Enterprise Products Don’t Work

    The State of Enterprise Crowdsourcing I was on Amazon earlier this week and noticed that some people appear to...

    Why Don’t Gartner or IDC Lead in Analytics?

    Top Predictions for Enterprise IT in 2014 In a recent Gartner report on why vendors need to market their...

    Looking Beyond the IBM Annual Report

    Seven Ways "As a Service" Can Benefit You Ginni Rometty is in the process of changing the direction of...

    Meg Whitman’s Amazing Turnaround of HP

    Eleven Key Challenges for CEOs in 2014 A lot has changed in the last year for HP. CEOs are...

    Satya Nadella Builds Team at Microsoft

    Ten Top Tech Trends to Watch in 2014 One of the first things you look for in a turnaround...

    Executive Ascending: HP’s Bethany Mayer Leading the Crucial Cloud...

    Top Predictions for Enterprise IT in 2014 I’ve often found it fascinating that women who run companies seem to...

    Lenovo and IBM Partnership: History & Advantages

    Ten Top Tech Trends to Watch in 2014 Last week I had a chance to chat with Adalio Sanchez,...

    McAfee Goes Nuclear with Threat Intelligence Exchange

    Five Important Lessons from Recent Data Breaches The Target breach was a wake-up call for the entire business world,...

    BMC Reimagines IT: New IT, Mobile, Social and Apple-Like

    The Top Ten IT Skills for 2014 One of the interesting things I observed over the last decade was...

    VCE Stars in EMC Financial Results

    Eleven Key Challenges for CEOs in 2014 I’m going through some of the financial results this week and what...