Rob Enderle

Five Tips for Overcoming Mobile Security Challenges Apple isn’t having a good week. First an expose’ was released showcasing, in nine detailed chapters, how Apple manipulates the media and has been doing it for years. Then a known security hole was apparently exploited and suddenly we are up to our armpits in nude pictures of […]

Five Ways to Minimize the Risk of System Downtime It kind of amazes me how much fear, uncertainty and doubt (FUD) is moving through the market right now thanks largely to the strategic changes at IBM. Earlier this week, I touched on the Lenovo acquisition of IBM’s x86 server business and the advantages this would […]

Debunking the Top Data Center Myths Last week, Lenovo and IBM received final approval for the acquisition of IBM’s x86 business and this should be a transformational step for that unit. The division will move from being the lowest-margin server provider at IBM to the highest-margin hardware provider at Lenovo. This acquisition should work like […]

Five Key Technology Trends at CE Week 2014 We often focus on the drama of the big companies, but a number of smaller companies are providing top-notch products and services — particularly in the small to midsize business (SMB) area, which we often forget. I figured it would be interesting to talk about some of […]

How to Select a Sales Automation Solution One of the first jobs I had when I went to work for IBM was managing the Western region’s sales force compensation, and I was surprised at how much sales people gamed the system. Sales people are incredibly focused on status and competitive metrics—at least the good ones […]

Five Ways to Use Data to Be More Relevant to Customers After writing the Tesla vs. Jaguar piece last week, where I connected the vastly higher customer loyalty Tesla has to its use of analytics, it occurred to me that an emerging primary selection criteria for any vendor should be its analytics usage. And I […]

Eight Hot New Tablets Hitting the Market As part of the Broadwell launch, Intel has been showcasing a 2-in-1 device that is substantially thinner and lighter than an iPad Air and that will run full versions of the MacOS and Windows. Personally, I think that coupled with the changes to Windows 9, the next version […]

Calculating the ROI of IT Asset Management One of the more interesting companies I’ve run into recently is Matterport. It is a product and service that allows you to fully scan a place and then publish it in the cloud so that others can navigate it like a game and as if they were there. […]

Millennials Expect Brands to Use Their Unique Data for Hyper-Targeted Experiences About a year ago, I wrote a consumer-focused piece on why I personally chose a Jaguar F-Type over a Tesla S after considering both cars. One Tesla owner in particular gave me tons of grief, arguing that there was no comparison. The Tesla car […]

Five Ways Encryption Has (or Hasn’t) Changed Since Snowden I’ve been thinking about the BlackBerry security presentation I attended in New York a lot this week, largely because it scared the bejesus out of me. In case you haven’t yet heard it, The New York Times covered the conversation between U.S. diplomats that was discussed […]

2015 Endpoint and Mobile Security Procurement: 10 Questions to Ask New Vendors Every company has something for which it is particularly known. For Apple, it is design and entertainment. For Google, it is mostly copying Apple reasonably well and making stuff cheaper. For Microsoft, it is integration with Office and Microsoft’s cloud. And for BlackBerry, […]

Top Predictions for Enterprise IT in 2014 I’m convinced Google has a death wish. I watched Microsoft blaze this trail in the 1990s. Before that, you had to go back a long way (to Standard Oil) to see that kind of behavior. At that time, Microsoft first upset the U.S. and then the EU. After […]