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    Rob Enderle

    As President and Principal Analyst of the Enderle Group, Rob provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

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    Nude Photo Scandal: Apple Gives BlackBerry an Early Christmas...

    Five Tips for Overcoming Mobile Security Challenges Apple isn’t having a good week. First an expose’ was released showcasing,...

    Inspur Moves to Power Opening Up x86/Power Server Battleground

    Five Ways to Minimize the Risk of System Downtime It kind of amazes me how much fear, uncertainty and...

    Lenovo and IBM x86: FUD and the Strategic Advantages...

    Debunking the Top Data Center Myths Last week, Lenovo and IBM received final approval for the acquisition of IBM’s...

    Five Small Companies that Kick Tech Butt

    Five Key Technology Trends at CE Week 2014 We often focus on the drama of the big companies, but...

    Gaming the Sales Force: How HP’s Security Unit Massively...

    How to Select a Sales Automation Solution One of the first jobs I had when I went to work...

    Five Reasons Why You Should Pick an IT Vendor...

    Five Ways to Use Data to Be More Relevant to Customers After writing the Tesla vs. Jaguar piece last...

    Will Broadwell Kill ARM-Based Tablets? Maybe, with a Little...

    Eight Hot New Tablets Hitting the Market As part of the Broadwell launch, Intel has been showcasing a 2-in-1...

    Matterport: Virtualizing the Office

    Calculating the ROI of IT Asset Management One of the more interesting companies I’ve run into recently is Matterport....

    How Tesla Beats Jaguar with Applied Analytics

    Millennials Expect Brands to Use Their Unique Data for Hyper-Targeted Experiences About a year ago, I wrote a consumer-focused...

    BlackBerry: Your PBX May Be Your Biggest Security Exposure

    Five Ways Encryption Has (or Hasn't) Changed Since Snowden I’ve been thinking about the BlackBerry security presentation I attended...

    BlackBerry: We Get Security, the Other Guys Don’t

    2015 Endpoint and Mobile Security Procurement: 10 Questions to Ask New Vendors Every company has something for which it...

    Google Following Microsoft into Regulatory Mess

    Top Predictions for Enterprise IT in 2014 I’m convinced Google has a death wish.I watched Microsoft blaze this trail...