While a lot of interest in all things video exists these days, the number of organizations that want to go to the trouble of provisioning IT infrastructure to run video is fairly limited. To enable organizations to take advantage of video without incurring all that management overhead, Vidyo announced today two cloud services.
The first is a hosted version of the company’s video conferencing software that IT organizations can make available to their end users. The second service is a platform-as-a-service (PaaS) offering aimed at developers that enables them to invoke application programming interfaces to embed support for video streams within their application.
At present, the majority of video used in the enterprise involves conferencing. Rather than rely on consumer-grade services, Brian Gilman, vice president of strategic marketing for Vidyo, says it’s clear that internal IT organizations want to make available a range of high-definition video services that they have more control over in terms of who gets to access them and the amount of network bandwidth being consumed.
But Gilman says it’s also clear that video will soon be embedded within every application to foster collaboration. At the touch of a button, end users want to be able to share and discuss what’s on their screen at any time.
IT organizations don’t need to acquire and provision the physical infrastructure needed to provide those capabilities. Instead, Gilman says all they really need is access to a service based on standard Web protocols that can dynamically adjust the quality of video being delivered based on the attributes of the endpoint and the amount of network bandwidth made available. The days when IT organizations needed to acquire dedicated network hardware to support video conferencing are now over, says Gilman.
These days, as much as 70 percent of the unstructured data created in the enterprise is video. The challenge is letting end users make use of video without overwhelming limited IT infrastructure resources.