Eight Tips for Creating a Social Media Policy

1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9
Previous Next

Click through for tips to consider when establishing a social media policy.

A good social media policy is like good art. It's often hard to explain, but you know it when you see it, which makes it pretty frustrating for companies trying to create policies for their employees. Many of the experts we've interviewed have told us the purpose of social media policies is to get folks to use good common sense. So, um, don't put proprietary information in your Facebook status updates. Don't get too snarky with your tweets.

The key to a good social-media policy is finding the right balance for your company. That'll likely depend a lot on your specific corporate culture and your industry. It's safe to say a lot of companies won't be comfortable with Zappos' seven-word policy: Be real and use your best judgment. But many will find social-media guidelines like those issued by Dow Jones to be too restrictive.

Perhaps the most important thing to remember about a social-media policy is to communicate it clearly and ask employees to sign off on it. And of course, all social-media policies should be consistently enforced.

In this slideshow, you’ll find a list of points that you should at least consider while crafting your company’s social media policy – even if you decide some of them do not need to be directly addressed in the final document.

For more guidance and to save lots of time, check out these helpful social media policy tools available as free downloads from the IT Business Edge Knowledge Network.

More Slideshows:

Social Media Authors Go In-Depth on New Communication Tools
Tap into the communication power provided by social networking and Web 2.0 technologies.

Social Media: Where's the Strategy?

Results from a social media planning survey conducted by Digital Brand Expressions (DBE).

Seven Truths About Social Media

'Social' doesn't mean 'free' -- you need to make a plan of attack and then stick to it.


Related Topics : Cox Communications, Business Development, Contact Center Solutions, CRM Solutions, Database Acceleration

More Slideshows

IT_Man55-290x195 Configure, Price, Quote (CPQ) -- How to Get It Right

CPQ is a sales tool designed to help companies produce accurate and highly configured quotes. It centralizes all complex product, pricing and business rules, making them automatic and available in real time. ...  More >>

Misc58-190x128 5 Ways to Avoid Video Challenges with Specialty Storage

Move video data to specialty storage that is architected to meet its unique demands, and you'll soon achieve five noticeable benefits. ...  More >>

SitelCustomerLoyalty0x Tips for Increasing Customer Loyalty in the 'Age of Experience'

Customer experiences can be improved through a number of methods including technology and innovation, customer service operations, employee management and global sourcing. ...  More >>

Subscribe to our Newsletters

Sign up now and get the best business technology insights direct to your inbox.