A good social media policy is like good art. It's often hard to explain, but you know it when you see it, which makes it pretty frustrating for companies trying to create policies for their employees. Many of the experts we've interviewed have told us the purpose of social media policies is to get folks to use good common sense. So, um, don't put proprietary information in your Facebook status updates. Don't get too snarky with your tweets.
The key to a good social-media policy is finding the right balance for your company. That'll likely depend a lot on your specific corporate culture and your industry. It's safe to say a lot of companies won't be comfortable with Zappos' seven-word policy: Be real and use your best judgment. But many will find social-media guidelines like those issued by Dow Jones to be too restrictive.
Perhaps the most important thing to remember about a social-media policy is to communicate it clearly and ask employees to sign off on it. And of course, all social-media policies should be consistently enforced.
In this slideshow, you’ll find a list of points that you should at least consider while crafting your company’s social media policy – even if you decide some of them do not need to be directly addressed in the final document.
For more guidance and to save lots of time, check out these helpful social media policy tools available as free downloads from the IT Business Edge Knowledge Network.
Social Media Authors Go In-Depth on New Communication Tools
Tap into the communication power provided by social networking and Web 2.0 technologies.
Social Media: Where's the Strategy?
Results from a social media planning survey conducted by Digital Brand Expressions (DBE).
Seven Truths About Social Media
'Social' doesn't mean 'free' -- you need to make a plan of attack and then stick to it.
Everyone in marketing should be aware of several horizon-level revolutions, because they are about to be felt with a force that is difficult to overstate. ... More >>
SaaS apps that can help organizations, especially SMBs, gain a competitive advantage in innovation, strategy, integration and customer relations. ... More >>
By using a set of marketing tools and technologies that help you collect, own and activate data, you can finally achieve one-to-one marketing and boost your revenue and market share. ... More >>