In a move portending tighter integration across multiple tiers of storage, StorageCraft Technology Corp. today announced it is acquiring Exablox.
As a provider of storage arrays used for primary storage, Exablox has been making the case for allowing IT organizations to plug any drive into its scale-out network attach storage (NAS) arrays. That approach lowers costs compared to other storage vendors that mark up the cost of drives that have essentially become a commodity.
StorageCraft is a provider of data protection technologies. Both the Exablox and StorageCraft products and services will continue to be offered independently of one another. But Exablox CEO Douglas Brockett says the combined company will also couple primary storage and data protection technologies more closely together. The two companies already have an OEM relationship under which they resell each other’s technologies.
In addition, Brockett says Exablox storage arrays will now be sold throughout the StorageCraft distribution channels.
“We would have had to invest in scaling up a channel that StorageCraft already has,” says Brockett.
StorageCraft CEO Matt Medeiros says tighter integration of the Exablox and StorageCraft offering should result in more sophisticated approaches to managing data based on its value to the organization. Medeiros notes that different classes of data require varying levels of protection based on everything from when it was last invoked to its economic value to the business.
“Today, IT organizations are forced to treat all data as if it was equal,” says Medeiros.
In the meantime, competition across the data storage space continues to be fierce. The amount of data that any organization needs to store is accelerating. But at the same time, the cost of storing a GB of data continues to decline rapidly. The challenge facing all storage vendors these days is finding a way to navigate that paradox while still being able to turn a profit.