Home Improvement
A customer enters a home improvement store and receives a welcome message on his smartphone. The message asks if he needs help shopping today. He taps 'not now' and heads to the washer/dryer section. His phone interacts with beacons and detects that he's been dwelling in the section for 15 minutes. The phone also detects that he's launched Yelp and Consumer Reports mobile apps.
Armed with this circumstantial knowledge, the store sends a price matching notification to his device, offers free delivery on washer/dryer combos, and asks if he needs assistance from a home appliance expert. The customer taps 'yes,' gets the details he needs, and decides to make his purchase in store that day.
In this example, the customer isn't just offered a discount, he's offered customer service at the right moment, from the right person, and reminded of the advantage of taking home what he wanted on the same day.
Even without any notifications sent to the device, these contextual insights of dwell time and app usage would help to identify showrooming behavior, allowing stores to plan better staff coverage on the floor.