By 2017, more than half of consumer goods manufacturers will receive 75 percent of their consumer innovation and R&D capabilities from crowdsourced solutions. Near-term flag: Consumer goods companies that employ crowdsourced solutions in marketing campaigns or new product development will enjoy a one percent revenue boost over noncrowdsourced competitors by 2015.
Engineers, scientists, IT professionals and marketers at consumer goods companies are engaging crowds much more aggressively and with increasing frequency using digital channels to reach a larger and more anonymous pool of intellect and opinion. Gartner sees a massive shift toward applications of crowdsourcing, enabled by technology, such as: advertising, online communities, scientific problem solving, internal new product ideas, and consumer-created products.
Top Predictions for IT Organizations and Users for 2014 and Beyond
Top Predictions for IT Organizations and Users for 2014 and Beyond
Gartner, Inc. has revealed its top predictions for IT organizations and IT users for 2014 and beyond. Gartner's top predictions for 2014 combine several disruptive topics — digital industrial revolution, digital business, smart machines and the Internet of Things — that are set to have an impact well beyond just the IT function.
"Gartner's 2013 CEO survey suggests CEOs feel that business uncertainties are declining and yet, CIOs awake each day into a world of technology uncertainty and change," said Daryl Plummer, managing vice president and distinguished analyst at Gartner. "The savvy CIO will get his or her CEO to recognize the change being brought about by disruptive shifts is coming at an accelerated pace and at a global level of impact."
Here are Gartner's top 10 prediction for 2014 and beyond.
