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Top Five Ways to Boost Retail Websites for the Holidays

  • Top Five Ways to Boost Retail Websites for the Holidays-

    Remember: Commerce is more than just driving consumers to complete transactions. Online interactions should be a rich and streamlined experience, offering consumers information, guidance and recommendations to help them make the right purchasing decision. And a big part of this is encouraging consumers to contribute to the discussion, whether it’s before, during or even after a purchase is made. This type of community-based experience can drive commerce and produce brand champions.

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Top Five Ways to Boost Retail Websites for the Holidays

  • 1 | 2 | 3 | 4 | 5 | 6 | 7
  • Top Five Ways to Boost Retail Websites for the Holidays-3

    Remember: Commerce is more than just driving consumers to complete transactions. Online interactions should be a rich and streamlined experience, offering consumers information, guidance and recommendations to help them make the right purchasing decision. And a big part of this is encouraging consumers to contribute to the discussion, whether it’s before, during or even after a purchase is made. This type of community-based experience can drive commerce and produce brand champions.

This year presents an interesting -- and relatively new -- opportunity for brands to increase their direct-to-consumer relationships. Limited retail floor space and an increasing number of online-only shoppers means a brand’s website has a much greater influence on sales and brand loyalty than most people think.

And the reality is that when the website is designed correctly, the potential to inspire greater loyalty, engagement and sales increases significantly. Here are the top five ways brands can better leverage their websites this holiday season to drive sales and increase the direct-to-consumer relationship, from Kelly O’Neill, senior director of commerce, Acquia.