The Evolution of Mobile: A Cultural Game Changer

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Both Apple and Google, who have defined the smartphone and tablet space, are victims of their own success. Since 2007, they both have come out with mobile products that have changed our way of life and how we do things both at work and home. But more importantly, Apple and Google have done it at lightning pace. The user experience of smartphones and tablets was hands down better than any predecessor product; however, society is now used to such experiences, and their expectations have set the bar even higher.

Therefore, in order for wearable technology to succeed and again remove the lines between B2C and B2E, it must have a user experience that is even better than what we are used to today, and it must have a developer and app community to support it. Wearable technology also must not be intrusive to our daily lives and reduce our senses, and it cannot impede, but rather must augment things we hold dearly as part of defining who we are, such as fashion. The B2C market will undoubtedly adopt wearable technology first, but the only way for wearable technology to make a true mark as a new validated channel in the mobile space is if it crosses into the B2E space and expands the definition of BYOD once again.

The trajectory of mobility has been at a torrid pace and perhaps growing faster than any other technology that we have ever seen. With mobile technology, it seems that new and more powerful devices come out almost every fiscal quarter. It wasn't long ago that we were using pay phones, taking pictures with handheld and even digital cameras, capturing video on camcorders, having CD players, browsing the Web and performing work on our desktop computers. We also only interacted socially by meeting each other in person. All of that is now completely possible and at a very high standard with mobility.

Mobility has been the game changer in the past decade and has changed the paradigm of society. It is perhaps the most significant innovation of a generation. What is absolutely clear is that mobility will continue to grow and evolve as we move forward. More facets of our lives will start to converge with mobility. Although it is inevitable that the torrid pace of mobility will eventually slow down, there is no question that innovation will continue. Here's a closer look at the evolution of mobility, provided by Dipesh Mukerji, senior director of product strategy and marketing at Kony.


Related Topics : In Their Own Words: The Four Dark Horses for the Third Major Mobile OS Speak, HTC, Mobile Search, 3G, Location-Based Services

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