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The Evolution of Mobile: A Cultural Game Changer

  • The Evolution of Mobile: A Cultural Game Changer-

    Although the advent of the iPhone in 2007 revolutionized the mobile phone space, the iPhone’s success was actually predicated on the success of the iPod and iTunes phenomenon from 2001 to 2006. Apple was able to create a revolutionary product with the iPod and iTunes. The iPod was in fact the first real massively adopted mobile gadget that transcended the B2E and B2C lines. Both of these markets containing professional and consumer users had to have an iPod. Once Apple and Steve Jobs saw the virality of the iPod, their genius quickly saw that phones and music didn’t need to be separate products. Apple saw that the phone could actually have enough computing power to serve as a mini computer. The convergence of these three thoughts (phone, music and computing) enabled Apple to come out with the iPhone and create a movement.

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The Evolution of Mobile: A Cultural Game Changer

  • 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11
  • The Evolution of Mobile: A Cultural Game Changer-4

    Although the advent of the iPhone in 2007 revolutionized the mobile phone space, the iPhone’s success was actually predicated on the success of the iPod and iTunes phenomenon from 2001 to 2006. Apple was able to create a revolutionary product with the iPod and iTunes. The iPod was in fact the first real massively adopted mobile gadget that transcended the B2E and B2C lines. Both of these markets containing professional and consumer users had to have an iPod. Once Apple and Steve Jobs saw the virality of the iPod, their genius quickly saw that phones and music didn’t need to be separate products. Apple saw that the phone could actually have enough computing power to serve as a mini computer. The convergence of these three thoughts (phone, music and computing) enabled Apple to come out with the iPhone and create a movement.

The trajectory of mobility has been at a torrid pace and perhaps growing faster than any other technology that we have ever seen. With mobile technology, it seems that new and more powerful devices come out almost every fiscal quarter. It wasn't long ago that we were using pay phones, taking pictures with handheld and even digital cameras, capturing video on camcorders, having CD players, browsing the Web and performing work on our desktop computers. We also only interacted socially by meeting each other in person. All of that is now completely possible and at a very high standard with mobility.

Mobility has been the game changer in the past decade and has changed the paradigm of society. It is perhaps the most significant innovation of a generation. What is absolutely clear is that mobility will continue to grow and evolve as we move forward. More facets of our lives will start to converge with mobility. Although it is inevitable that the torrid pace of mobility will eventually slow down, there is no question that innovation will continue. Here's a closer look at the evolution of mobility, provided by Dipesh Mukerji, senior director of product strategy and marketing at Kony.