The Evolution of Mobile: A Cultural Game Changer

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In the B2E space, the dominating presence was Blackberry, along with Palm as a distant second. The major advances that Blackberry provided were twofold: email (both personal and business) with a full physical keyboard, and a level of security that IT admins fell in love with. No feature phone had the same level of security as Blackberry, and they certainly couldn't interact with email like Blackberry did. Companies could now reach their employees whenever and wherever they were and, as a result, productivity and efficiency increased.

But these devices were expensive and certainly didn't appeal to the entire B2C market that did not have a need for secure phones or email 24/7. Blackberries didn't come in funky colors like feature phones did. Blackberries didn't have background images or phone plates to jazz up a phone like feature phones did. Blackberries and Palms simply didn't appeal to the non-professional audience. Even professional workers who loved their "crackberries" had two phones: Blackberry for work and emails, and potentially a feature phone for family and friends. The B2E and B2C lines were clearly drawn prior to 2007 for phones. Phone life was not complicated.

The trajectory of mobility has been at a torrid pace and perhaps growing faster than any other technology that we have ever seen. With mobile technology, it seems that new and more powerful devices come out almost every fiscal quarter. It wasn't long ago that we were using pay phones, taking pictures with handheld and even digital cameras, capturing video on camcorders, having CD players, browsing the Web and performing work on our desktop computers. We also only interacted socially by meeting each other in person. All of that is now completely possible and at a very high standard with mobility.

Mobility has been the game changer in the past decade and has changed the paradigm of society. It is perhaps the most significant innovation of a generation. What is absolutely clear is that mobility will continue to grow and evolve as we move forward. More facets of our lives will start to converge with mobility. Although it is inevitable that the torrid pace of mobility will eventually slow down, there is no question that innovation will continue. Here's a closer look at the evolution of mobility, provided by Dipesh Mukerji, senior director of product strategy and marketing at Kony.


Related Topics : In Their Own Words: The Four Dark Horses for the Third Major Mobile OS Speak, HTC, Mobile Search, 3G, Location-Based Services

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