The Evolution of Business Software: Focus on the Consumer

In the past decade, business software usage has evolved in a number of ways to meet the changing needs of organizations in the digital age. From how software is delivered to how it is installed and used, the concept of business software is being transformed by a number of cultural and technological developments that are ultimately leading to a shift in mindset: Instead of building software for management usage, it is increasingly being built with a primary focus on the end user.

In this slideshow, Marko Kovac, CEO and founder of Repsly, a B2B SaaS field-activity management company, will highlight the top trends and cultural shifts that stand out as being the driving force behind this change, including software delivery, the mobile boom, social media and Big Data, all of which have ultimately created a consumerization of business software.