The pursuit of data-driven decision making has put tracking, logging and monitoring at the forefront of the minds of product, sales and marketing teams. Engineers are generally familiar with gathering and tracking data to maintain and optimize infrastructure and application performance. However, with the power of data, other business groups are clamoring for the latest tools and instrumentation. Quite often the expense of implementation is undersold as merely placing a tag on a site or adding a library, and doesn’t take into account the additional expense of tracking unique aspects of the application. To complicate matters, there is usually quite a bit of confusion on the types of data being captured by the tools a company already has in place.
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