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Six Reasons Businesses Need to Pay Attention to Unstructured Data

  • Six Reasons Businesses Need to Pay Attention to Unstructured Data-

    Unstructured data has not indicated any type of slow down. In fact, businesses have created more data in the last two years than the previous six decades. We live in a society that is constantly creating data through our rampant use of email, social media, Microsoft Word and many more applications and programs. Every minute of every day, people send more than 200 million emails, 100,000 tweets, and upload 48 hours of video to YouTube.

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Six Reasons Businesses Need to Pay Attention to Unstructured Data

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  • Six Reasons Businesses Need to Pay Attention to Unstructured Data-3

    Unstructured data has not indicated any type of slow down. In fact, businesses have created more data in the last two years than the previous six decades. We live in a society that is constantly creating data through our rampant use of email, social media, Microsoft Word and many more applications and programs. Every minute of every day, people send more than 200 million emails, 100,000 tweets, and upload 48 hours of video to YouTube.

It should come as no surprise that unstructured data volumes are rapidly increasing as we create more and more of it in our personal and professional lives. IT departments are struggling to store and manage all this data, but they must not get discouraged; it is a valuable resource for businesses.

Analysts, including Gartner and IDC, predict that as much as 80 percent of data is unstructured. This data is a treasure chest chock-full of valuable information and insight, but it is notoriously difficult to manage. Gartner defines unstructured data as “content that does not conform to a specific, pre-defined data model. It tends to be the human-generated and people-oriented content that does not fit neatly into database tables.” This includes PowerPoint presentations, spreadsheets, text documents, emails, social media posts, videos, photos and much more. When unstructured data is properly analyzed, it can yield rich information about customers, markets and products.  

Steve Kearns, director of product management for DataGravity, presents six reasons why businesses in all industries need to pay attention to unstructured data and the results it can yield them.