Last summer research from Dresner Advisory Services found business users taking more of a leading role in the selection and deployment of business intelligence solutions. This was no fluke, as the trend is even more pronounced in Dresner's latest research. Business users are seeking solutions that are easier to buy, quicker to deploy and simpler to use. Often they buy such solutions from emerging vendors rather than giants like SAP or Oracle. Business users are also driving demand for better process integration, mobile support, in-memory technology and collaborative capabilities.

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