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Rethinking Application Performance in the Digital Business Era

  • Rethinking Application Performance in the Digital Business Era-

    Third-Party Services

    Get your third-party providers under control.

    While third-party services are intended to deliver richer, more satisfying customer experiences that help drive conversions, they can wreak havoc on a business if not properly managed. Some third-party services like marketing analytics are mandatory, but others may not be. There's no point in offering customers "nice to have" functionality if it prevents them from accessing the web page in the first place. So another key component of modern APM is to parse out various third-party services in real time, see how they're impacting customers, and modify or quickly remove them if necessary. The advanced analytics mentioned earlier can also help organizations drill down and see when a third-party service is a root cause of a performance issue.

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Rethinking Application Performance in the Digital Business Era

  • 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8
  • Rethinking Application Performance in the Digital Business Era-6

    Third-Party Services

    Get your third-party providers under control.

    While third-party services are intended to deliver richer, more satisfying customer experiences that help drive conversions, they can wreak havoc on a business if not properly managed. Some third-party services like marketing analytics are mandatory, but others may not be. There's no point in offering customers "nice to have" functionality if it prevents them from accessing the web page in the first place. So another key component of modern APM is to parse out various third-party services in real time, see how they're impacting customers, and modify or quickly remove them if necessary. The advanced analytics mentioned earlier can also help organizations drill down and see when a third-party service is a root cause of a performance issue.

Application Performance Management (APM) is defined as the monitoring and management of the performance – speed, availability, and reliability – of software applications. APM strives to detect and diagnose application problems in order to maintain an expected level of service for users. In recent years, the definition of "user" has evolved beyond internal users (i.e., employees using applications to do their jobs), to increasingly mean external customers using web-based applications.

Today's organizations leverage a variety of services to deliver stronger, more feature-rich and more satisfying digital experiences to customers, often with the aim of driving more conversions. Examples include content delivery networks (CDNs), social media plug-ins and marketing analytics. One nasty by-product of all these services is increased complexity – more elements are "standing" between an organization and its customers than ever before, and each one represents a potential point of failure that can degrade an entire experience.

Modern customers have no patience for websites, mobile sites and applications that are slow or unreliable. According to Nielsen Norman Group, even an extra second or two of delay in load time can create an unpleasant user experience, causing a transaction-oriented site to lose sales. If customers have a poor experience with a brand, they don't care who or what third-party element may be the cause; it is the brand itself that will take the reputation hit. Given increased web complexity, APM isn't as clear-cut as it used to be, and IT teams can no longer assume that just because the servers within their walls are up and running, their customer experiences are void of hiccups. Today's APM strategies need to be much more extensive, with a strong customer experience being the ultimate measure of success. Against this backdrop, Catchpoint Systems has identified six key points organizations should consider as they evolve their APM strategies for the digital business era.