Research Reveals Increase in Mobile Privacy Concerns

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When U.S. online adults were asked in more detail about different types of activities that they are concerned about, online shopping and using social networks topped the list of U.S. online privacy concerns. Specific findings include:
  • 89 percent of online shoppers worry about their privacy at least sometimes;
  • 87 percent of those who use social networks have concerns at least some of the time; and
  • 86 percent of those who bank online are concerned at least some of the time, as well as 77 percent of those who use mobile applications and 82 percent who use email.

TRUSTe®, a leading global provider of online privacy management solutions, recently released its 2013 U.S. Consumer Confidence Index, which shows that a high proportion of U.S adults aged 18 and older remain worried about their privacy online, and user mistrust and the potential impact on business are growing. The research also shows 72 percent of smartphone users say they are more concerned about privacy on their smartphone than they were one year ago, and 81 percent of smartphone users say they are avoiding applications that they don’t believe protect their privacy.

 

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