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Reimagining Business and Tech in the Digital Age

  • Reimagining Business and Tech in the Digital Age-

    The Digital Frontier

    The Chief Digital Officer (CDO) is going to be responsible for the next frontier of digital transformation — one that happens within the organization.

    Until now, "digital transformation" has been discussed mainly in the context of marketing — terms like "the customer experience" abound, and marketing pros have had the importance of data and analytics drilled into them for years. However, for organizations to follow through on the promises their digital marketing efforts make to their customers, they'll have to strive toward efficiencies and agility inside the business from an operations perspective.

    The CDO's role will have to adapt to accommodate this expanded responsibility. After all, if you can't orient your digital operations in the way you've oriented digital marketing to pivot on a dime in response to customers' evolving preferences, it doesn't really matter how fast your marketing efforts can move.

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Reimagining Business and Tech in the Digital Age

  • 1 | 2 | 3 | 4 | 5 | 6 | 7
  • Reimagining Business and Tech in the Digital Age-2

    The Digital Frontier

    The Chief Digital Officer (CDO) is going to be responsible for the next frontier of digital transformation — one that happens within the organization.

    Until now, "digital transformation" has been discussed mainly in the context of marketing — terms like "the customer experience" abound, and marketing pros have had the importance of data and analytics drilled into them for years. However, for organizations to follow through on the promises their digital marketing efforts make to their customers, they'll have to strive toward efficiencies and agility inside the business from an operations perspective.

    The CDO's role will have to adapt to accommodate this expanded responsibility. After all, if you can't orient your digital operations in the way you've oriented digital marketing to pivot on a dime in response to customers' evolving preferences, it doesn't really matter how fast your marketing efforts can move.

Digital transformation is quickly changing the way businesses work. It is no longer just the marketing department's territory, but has seeped through to other branches like IT and operations — sparking significant changes in the way organizations hire, work and measure success.

We've long been talking about the tech talent shortage as an industry, but one theme that will quickly emerge from this slideshow is that there isn't a shortage as much as a need to reimagine traditional tech roles, matching them with emerging processes and trends. The more forward-looking organizations and CIOs are well on their way to accommodating this new paradigm — they have new (or no) job descriptions, they do things differently from their predecessors, and they have new goals and metrics. What's more, this trend will become more mainstream in 2016, causing CIOs to quickly become smarter with the concept of digital transformation and the changes it brings in its wake.

Here are five ways IT is going to change in 2016, as identified by John Carione, product marketing and strategy leader, Intuit QuickBase.