The Digital Frontier
The Chief Digital Officer (CDO) is going to be responsible for the next frontier of digital transformation — one that happens within the organization.
Until now, "digital transformation" has been discussed mainly in the context of marketing — terms like "the customer experience" abound, and marketing pros have had the importance of data and analytics drilled into them for years. However, for organizations to follow through on the promises their digital marketing efforts make to their customers, they'll have to strive toward efficiencies and agility inside the business from an operations perspective.
The CDO's role will have to adapt to accommodate this expanded responsibility. After all, if you can't orient your digital operations in the way you've oriented digital marketing to pivot on a dime in response to customers' evolving preferences, it doesn't really matter how fast your marketing efforts can move.