How to Transform into an Insight-Driven Enterprise

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Employ Agile Governance

It's crucial to build horizontal governance structures that are driven by one function or business unit, focused on outcomes and speed-to-value, rather than creating hierarchies that are slow to adapt. To that end, many companies are employing "fail fast" techniques, rapidly rolling out new capabilities and testing them repeatedly. If an idea is not working, it is quickly dropped so that the company does not continue to invest in things that do not add value. Perhaps the most critical part of agile governance is developing executive scorecards to measure performance. CDAOs are designing these to track performance against the key metrics, which might include: speed to standing up priority capabilities, pace of adopting new capabilities, and value realization. Actions and decisions are then made based on performance against key metrics.

Many companies have had analytics, as a business discipline, on their corporate agendas for a number of years. Today, with the increased growth in data sources and the ubiquitous nature of analytics, a new environment is surfacing where robust analytics capabilities are needed just to keep pace. To obtain the most value from data in this evolving competitive environment, many companies are progressing beyond just using analytics, and are transforming themselves to build an insight-powered enterprise.

To help gain a greater understanding of these transformations, Accenture Analytics studied what the most analytically mature companies are doing to gain tangible value from analytics, and how their practices might be adopted by companies not as far along the maturity curve.

From the research, Accenture Analytics has identified five key characteristics that companies with mature analytics organizations generally share to pursue insight-driven transformation. Accenture has also outlined how companies could more effectively pursue this transformation and move from data to insights to outcomes for a competitive advantage.


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