Unify the Customer Experience
Customers interact with businesses across numerous touch points including online and in-store. This can make it difficult for organizations to provide a tailored and seamless experience across all channels, compounding the existing challenges of retaining and capturing customers. Businesses that want to connect their physical and digital worlds also face internal infrastructure barriers. Customer data is siloed across different identity platforms, cloud services and connected devices, leading to a fractured view of the customer.
To overcome this hurdle, digital businesses should implement IAM systems that can unify customer identity. Identity unification provides valuable insight into customer behavior, tastes and preferences, enabling digital businesses to personalize interactions across all channels, digital or physical. By interacting with customers in more authentic ways, digital businesses can build lasting relationships, gain a competitive advantage, improve the customer experience and grow revenue.