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How to Launch a Successful API

  • How to Launch a Successful API-

    Design for Easy Technical Integration

    Knowing and speaking to your audience is another key step in launching a successful API. Make the developer's job straightforward by writing thorough and clear documentation and, even more importantly, providing easy-to-modify sample code. And if customers do have questions, make yourself available for support.

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How to Launch a Successful API

  • 1 | 2 | 3 | 4 | 5 | 6 | 7
  • How to Launch a Successful API-5

    Design for Easy Technical Integration

    Knowing and speaking to your audience is another key step in launching a successful API. Make the developer's job straightforward by writing thorough and clear documentation and, even more importantly, providing easy-to-modify sample code. And if customers do have questions, make yourself available for support.

In the last few years, application programming interfaces (APIs) have transformed how companies build products, interface with other companies and distribute content. By allowing third-party software to leverage content and services, businesses that develop an API are opening the door to new opportunities to engage customers, as well as foster innovation. If successful, an API can be a powerful business development tool that can have a significant impact on ROI and even shed light on potential new directions for the business.

In this slideshow, James Psota, co-founder and chief technology officer at Panjiva, a global trade platform helping buyers and suppliers connect, has identified five best practices to help companies through the process of launching a successful API.

James Psota, co-founder and chief technology officer, Panjiva. James is a veteran entrepreneur and is responsible for Panjiva’s technical direction and product development. James worked for Intel Research, where he incorporated artificial intelligence techniques into his computer architecture work. James also conducted artificial intelligence research at Caltech and is published in the field of computer science. While serving as Panjiva’s technology lead, James is pursuing a doctoral work in large-scale parallel computer architectures in the Computer Science Department at MIT. James holds a B.S., summa cum laude, in electrical and computer engineering from Cornell University and an S.M. in computer science from MIT.