Many considerations go into making a sales call, from knowing buyer value to understanding where they are on the path to purchase. More often than not, what's missing is knowing the best time to reach a prospect over the phone to increase the chances of having a live conversation and, ultimately, nurturing a lead.
Analyzing call answer rates – the probability that a person answers a call – from multiple perspectives, including geographic location, response to known vs. unknown numbers, time of day and day of the week, can reveal ideal times* for businesses to call prospects and generate qualified leads. Knowing and understanding these ideal times can mean success or failure for a business.
To better understand these trends, ThinkingPhones, an innovator in developing mobile-enabled, analytics-driven business communications, recently published a study, "Answer Rates in the US: Knowing When to Call," to help organizations understand the nuances of a phone call as a means to learn when a call can have the greatest engagement and impact. The report examined over 25 million inbound phone calls in the United States.
*The times suggested in this report are in respect to the recipient's time zone.
An eWEEK Property
Copyright 2020 Quinstreet Inc. All Rights Reserved.
Advertiser Disclosure: Some of the products that appear on this site are from companies from which QuinStreet receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. QuinStreet does not include all companies or all types of products available in the marketplace.