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How Bots Are Going to Work to Increase Efficiency

  • How Bots Are Going to Work to Increase Efficiency-

    Bots Increase Marketing Support

    Optimove built its own bot called Optibot to help its clients -- marketers – improve the way they performed their jobs by unearthing previously hidden insights and automating certain tasks. Optibot’s algorithm is adept at identifying the ideal offer for each customer, increasing engagement. Optibot analyzes data at scale and identifies the deep data that may have never occurred to a human who is limited by the volume of information they’d otherwise have to cull through. Marketing campaigns are able to be personalized to potential customers.

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How Bots Are Going to Work to Increase Efficiency

  • 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11
  • How Bots Are Going to Work to Increase Efficiency-4

    Bots Increase Marketing Support

    Optimove built its own bot called Optibot to help its clients -- marketers – improve the way they performed their jobs by unearthing previously hidden insights and automating certain tasks. Optibot’s algorithm is adept at identifying the ideal offer for each customer, increasing engagement. Optibot analyzes data at scale and identifies the deep data that may have never occurred to a human who is limited by the volume of information they’d otherwise have to cull through. Marketing campaigns are able to be personalized to potential customers.

Bots are moving into the workplace. In fact, you may have interacted with one today. Citing a study by Oracle, Business Insider reported that 80 percent of decision makers surveyed reported that they are already using or plan to use chatbots by the year 2020. Also, in an IT Business Edge post, Don Tennant wrote: "Within the next decade, the customer experience in obtaining goods and services will be dramatically altered by the emergence of bots that communicate with each other, leaving nothing for us humans to do in the process other than letting our personal bots know what it is we want."

You can categorize the bots in several ways, explained Vaclav Vincalek, CTO with Peer Effects. You can split them based on: Platform (Facebook, Amazon, Microsoft); Communication (conversation, listen); Purpose (customer service, selling); Interface (voice, text only, visual); Audience (personal assistant, corporate); and Industry (retail, banking, health).

"Based on this classification," Vincalek said, "you can cover most of the bot activity in the market space."

Here are a few ways that businesses are adopting bots to enhance business practices.