How and Why Companies Are Incorporating the Power of IBM Watson

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Developing new TV show characters with Watson

Fred Graver, an Emmy-award winning TV industry veteran and former global head of TV creative at Twitter, is using IBM Watson to help develop a character for a new show pilot. Approximately 850,000 public Twitter profiles were analyzed with the IBM Watson Personality Insights and Natural Language Understanding APIs through Audiense, a marketing insights and engagement platform. With this technology, Graver created an original character for the pilot that should resonate with his target audience, based on the audience preferences and personality traits indicated in social media profiles.

IBM Watson was introduced to the average person years ago when the cognitive computing platform went up against game show Jeopardy’s most famous contestant, Ken Jennings – and won big.

However, IBM Watson is much more than a trivia buff. Today, according to IBM, Watson represents a new era in computing called cognitive computing, where systems understand the world in a way more similar to humans: through senses, learning and experience. Watson continuously learns from previous interactions, gaining in value and knowledge over time. With the help of Watson, organizations are harnessing the power of cognitive computing to transform industries, help professionals do their jobs better, and solve important challenges.

"Innovation in natural language processing and artificial intelligence is creating opportunities for consumer marketers to better identify and communicate with their customers," said Andy O’Dell, chief strategy officer at Clutch, a marketing technology company. "In retail, IBM Watson has the capabilities to transform how marketers understand and relate to these shoppers. Watson, for example, can take a sample of a consumer’s social media post over time and use this to predict the customer’s age, education level, and even their emotional characteristics. It can assess a customer’s unique personality across 50 distinct facets of personality like extroversion, risk aversion or agreeableness just based on these posts."

Here are other ways IBM Watson is being used across different companies and industries.

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