How and Why Companies Are Incorporating the Power of IBM Watson

1 | 2 | 3 | 4 | 5 | 6 | 7
Next How and Why Companies Are Incorporating the Power of IBM Watson-2 Next

How Watson improves enterprise resource planning (ERP) software

Today, ERP systems generate tons of data. According to Joe Scioscia, vice president of sales for ERP software provider VAI, Watson analytics can help customers uncover new patterns and trends in their data that they could not easily see through conventional reporting. By visually presenting data and allowing users to interact with data conversationally to get answers, it can help drive business decisions, he said.

"Watson can streamline business processes by predicting future outcomes based on historical patterns," Scioscia added. "Companies can then adjust their processes to improve productivity, increase sales and lower costs."

IBM Watson was introduced to the average person years ago when the cognitive computing platform went up against game show Jeopardy’s most famous contestant, Ken Jennings – and won big.

However, IBM Watson is much more than a trivia buff. Today, according to IBM, Watson represents a new era in computing called cognitive computing, where systems understand the world in a way more similar to humans: through senses, learning and experience. Watson continuously learns from previous interactions, gaining in value and knowledge over time. With the help of Watson, organizations are harnessing the power of cognitive computing to transform industries, help professionals do their jobs better, and solve important challenges.

"Innovation in natural language processing and artificial intelligence is creating opportunities for consumer marketers to better identify and communicate with their customers," said Andy O’Dell, chief strategy officer at Clutch, a marketing technology company. "In retail, IBM Watson has the capabilities to transform how marketers understand and relate to these shoppers. Watson, for example, can take a sample of a consumer’s social media post over time and use this to predict the customer’s age, education level, and even their emotional characteristics. It can assess a customer’s unique personality across 50 distinct facets of personality like extroversion, risk aversion or agreeableness just based on these posts."

Here are other ways IBM Watson is being used across different companies and industries.

More Slideshows

biometrics Biometrics: Moving Far Beyond Fingerprints

Biometrics are changing the way we think about security. Here are some of the more innovative ways biometrics are being used and what we can expect in the future. ...  More >>

bots How Bots Are Going to Work to Increase Efficiency

Businesses are adopting bots to enhance business practices, in everything from procurement to marketing to sales to recruiting. ...  More >>

Remote wipe 10 Steps Your Organization Should Take to Keep Mobile Device Data Secure

In the wake of new reports of serious breaches of mobile devices and data, security professionals share their tips for securing mobile devices and their favorite security solutions. ...  More >>

Subscribe Daily Edge Newsletters

Sign up now and get the best business technology insights direct to your inbox.