Five Ways to Use Data to Be More Relevant to Customers

Email     |     Share  
1 | 2 | 3 | 4 | 5 | 6 | 7
Next Five Ways to Use Data to Be More Relevant to Customers-5 Next

Engage

With all of your content unified, matched with the context of your employees and customers, you can bring content into context. If it’s a customer, they may be on your customer portal. Now, you can serve them up information that is relevant to them: about the products they own, their cases, interests, challenges and needs. And it’s the same for your employees. If they work in a system of record, keep them there – but bring the unified, contextualized content to them, when and where they need it, based on what they’re working on. Or, let them engage with contextual data, via their own interface, that they can personalize. Now we’re engaging with the data, in our context, and maybe without even asking for it!

Knowledge-intensive organizations increasingly struggle to unlock the potential value associated with the variety, volatility and volume of knowledge and information both within and external to their organizations (often termed Big Data), fragmented among myriad cloud and on-premise systems. With the failure of traditional knowledge management programs of the past, which often attempted to contain knowledge in a single database, organizations increasingly look to new technologies to leverage data where it resides, so that each employee can know what the organization knows, as well as who in the organization knows it. Here are five ways, identified by Coveo, that organizations can unlock the value in all their data and information to become more knowledgeable about, and therefore more relevant to, their customers.

 

Related Topics : Vulnerabilities and Patches, Resellers, Broadcom, Broadband Services, Supercomputing

 
More Slideshows

Classroom tech Ten New Technologies Transforming the Classroom

Here are 10 ways that college professors are taking advantage of the technology students currently use and adding new technologies to enhance the teaching and learning experiences. ...  More >>

IBM Watson How and Why Companies Are Incorporating the Power of IBM Watson

Watson continuously learns from previous interactions, gaining in value and knowledge over time. Learn how companies are harnessing that AI power to create and improve products and services. ...  More >>

infra100-190x128 Top 10 Strategic Technology Trends for 2017

Here are the top 10 strategic technology trends that will impact most organizations in 2017. Strategic technology trends are defined as those with substantial disruptive potential or those reaching the tipping point over the next five years. ...  More >>

Subscribe to our Newsletters

Sign up now and get the best business technology insights direct to your inbox.