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Five Ways to Use Data to Be More Relevant to Customers

  • Five Ways to Use Data to Be More Relevant to Customers-

    Contextualize

    Know what your employees are working on? Know their past behaviors, interests and expertise? What about your customers? Do you know what they own and what they might like to purchase next, or what challenges they’re having? All of this information exists in your systems and communications, and both employees and customers leave traces that provide context, in everything they do. Now you can match up the unified data with the context of the employee and customer.

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Five Ways to Use Data to Be More Relevant to Customers

  • 1 | 2 | 3 | 4 | 5 | 6 | 7
  • Five Ways to Use Data to Be More Relevant to Customers-4

    Contextualize

    Know what your employees are working on? Know their past behaviors, interests and expertise? What about your customers? Do you know what they own and what they might like to purchase next, or what challenges they’re having? All of this information exists in your systems and communications, and both employees and customers leave traces that provide context, in everything they do. Now you can match up the unified data with the context of the employee and customer.

Knowledge-intensive organizations increasingly struggle to unlock the potential value associated with the variety, volatility and volume of knowledge and information both within and external to their organizations (often termed Big Data), fragmented among myriad cloud and on-premise systems. With the failure of traditional knowledge management programs of the past, which often attempted to contain knowledge in a single database, organizations increasingly look to new technologies to leverage data where it resides, so that each employee can know what the organization knows, as well as who in the organization knows it. Here are five ways, identified by Coveo, that organizations can unlock the value in all their data and information to become more knowledgeable about, and therefore more relevant to, their customers.