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Five Ways to Use Data to Be More Relevant to Customers

  • Five Ways to Use Data to Be More Relevant to Customers-

    Unify

    Once all of the data has been connected (and keep in mind security privileges), it can be unified, in an index that is always on, always updating the data. Be careful that the index doesn’t take up too much space; it should have a much smaller footprint than the original sources, because you’re not moving data, you’re just capturing a facsimile of it. Once unified, you can uncover information relationships among fragmented data from multiple different sources. This is where the magic begins.

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Five Ways to Use Data to Be More Relevant to Customers

  • 1 | 2 | 3 | 4 | 5 | 6 | 7
  • Five Ways to Use Data to Be More Relevant to Customers-3

    Unify

    Once all of the data has been connected (and keep in mind security privileges), it can be unified, in an index that is always on, always updating the data. Be careful that the index doesn’t take up too much space; it should have a much smaller footprint than the original sources, because you’re not moving data, you’re just capturing a facsimile of it. Once unified, you can uncover information relationships among fragmented data from multiple different sources. This is where the magic begins.

Knowledge-intensive organizations increasingly struggle to unlock the potential value associated with the variety, volatility and volume of knowledge and information both within and external to their organizations (often termed Big Data), fragmented among myriad cloud and on-premise systems. With the failure of traditional knowledge management programs of the past, which often attempted to contain knowledge in a single database, organizations increasingly look to new technologies to leverage data where it resides, so that each employee can know what the organization knows, as well as who in the organization knows it. Here are five ways, identified by Coveo, that organizations can unlock the value in all their data and information to become more knowledgeable about, and therefore more relevant to, their customers.