Click through for five reasons videos fizzle instead of going viral, as identified by David Murdico, the executive creative director and managing partner of Supercool Creative.
Marketing executives and advertisers speak of the "viral video" in hushed tones, fearing that if they express their desire to "go viral," aloud they'll be met with a chorus of angry naysayers screaming "you can't make a viral video, they just happen... as if by magic!" They still all want one, though. Developing, producing and successfully launching a viral video campaign is equal parts inspiration and orchestration. Based on his seven years of running a creative agency that makes videos, David Murdico, the executive creative director and managing partner of Supercool Creative, has identified some of the things that keep them from getting off the starting line or make them fizz out along the way.
An eWEEK Property
Copyright 2019 Quinstreet Inc. All Rights Reserved.
Advertiser Disclosure: Some of the products that appear on this site are from companies from which QuinStreet receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. QuinStreet does not include all companies or all types of products available in the marketplace.