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Five Reasons Your Viral Video Won't Go Viral

  • Five Reasons Your Viral Video Won't Go Viral-

    Aside from, or in addition to, the paid tactics, there's the earned media approach. This consists of pitching bloggers, writers and influencers and making them care enough to share your video with their readers and viewers. This tactic is very effective, provided you've satisfied #2 (see slide 3) and are ready with #5 (see slide 6).

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Five Reasons Your Viral Video Won't Go Viral

  • 1 | 2 | 3 | 4 | 5 | 6 | 7
  • Five Reasons Your Viral Video Won't Go Viral-5

    Aside from, or in addition to, the paid tactics, there's the earned media approach. This consists of pitching bloggers, writers and influencers and making them care enough to share your video with their readers and viewers. This tactic is very effective, provided you've satisfied #2 (see slide 3) and are ready with #5 (see slide 6).

Marketing executives and advertisers speak of the "viral video" in hushed tones, fearing that if they express their desire to "go viral," aloud they'll be met with a chorus of angry naysayers screaming "you can't make a viral video, they just happen... as if by magic!" They still all want one, though. Developing, producing and successfully launching a viral video campaign is equal parts inspiration and orchestration. Based on his seven years of running a creative agency that makes videos, David Murdico, the executive creative director and managing partner of Supercool Creative, has identified some of  the things that keep them from getting off the starting line or make them fizz out along the way.