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Five Reasons Your Viral Video Won't Go Viral

  • Five Reasons Your Viral Video Won't Go Viral-

    You started with a funny, crazy idea but got worried that there wasn't enough "message" or "call to action" so you kept adding and adding. You wondered why the video got less and less entertaining. Congratulations, you made an infomercial. At the very best, you made an ad. Most people run away from ads unless it's Super Bowl season or from a brand that consistently makes good ads, so don't count on them sharing your video too much. One of the main purposes of a "viral video" is to build awareness of and/or interest in something. Leave the messaging and selling part of it for the areas that surround the video and the wider conversation,  and let the video do its job of going viral.

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Five Reasons Your Viral Video Won't Go Viral

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  • Five Reasons Your Viral Video Won't Go Viral-2

    You started with a funny, crazy idea but got worried that there wasn't enough "message" or "call to action" so you kept adding and adding. You wondered why the video got less and less entertaining. Congratulations, you made an infomercial. At the very best, you made an ad. Most people run away from ads unless it's Super Bowl season or from a brand that consistently makes good ads, so don't count on them sharing your video too much. One of the main purposes of a "viral video" is to build awareness of and/or interest in something. Leave the messaging and selling part of it for the areas that surround the video and the wider conversation,  and let the video do its job of going viral.

Marketing executives and advertisers speak of the "viral video" in hushed tones, fearing that if they express their desire to "go viral," aloud they'll be met with a chorus of angry naysayers screaming "you can't make a viral video, they just happen... as if by magic!" They still all want one, though. Developing, producing and successfully launching a viral video campaign is equal parts inspiration and orchestration. Based on his seven years of running a creative agency that makes videos, David Murdico, the executive creative director and managing partner of Supercool Creative, has identified some of  the things that keep them from getting off the starting line or make them fizz out along the way.