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Fifteen Wi-Fi Predictions for 2015

  • Fifteen Wi-Fi Predictions for 2015-

    Wi-Fi Increases Retail's Bottom Line

    Retailers will continue to step up their Wi-Fi investments on the realization that in-store connectivity is more than a customer amenity. In-store Wi-Fi bridges the gap between online and bricks-and-mortar, increases customer loyalty and engagement, and serves as a platform for promotions and outreach when customers opt-in. Expect to see more large retail establishments expand their Wi-Fi investments.

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Fifteen Wi-Fi Predictions for 2015

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  • Fifteen Wi-Fi Predictions for 2015-12

    Wi-Fi Increases Retail's Bottom Line

    Retailers will continue to step up their Wi-Fi investments on the realization that in-store connectivity is more than a customer amenity. In-store Wi-Fi bridges the gap between online and bricks-and-mortar, increases customer loyalty and engagement, and serves as a platform for promotions and outreach when customers opt-in. Expect to see more large retail establishments expand their Wi-Fi investments.

According to the Wi-Fi Alliance®, a global non-profit industry association, 2014 was a monumental year for Wi-Fi -- the wireless technology celebrated 15 years, carried more than 42 percent of the world's mobile data traffic and 90 percent of the world's tablet traffic, and connected users to more than 47 million public hotspots worldwide. Wi-Fi is on a path to provide seamless Wi-Fi virtually everywhere, and is pushing the limits of what wireless technology has traditionally offered.

With input from representatives from our member companies, Wi-Fi Alliance® has developed a list of 15 predictions for the coming year that prove Wi-Fi has evolved into much more than a mode of connectivity to the Internet.