Enterprise Mobility Management Myth Busters: Users vs. IT Reality

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Myth #2: With EMM, IT has complete control over your device and personal information.

Reality: Depending on the solution your company goes with, many EMM providers offer mobile application management (MAM) capabilities, which separate business and personal apps and data in a mobile container. Here they can be secured with encryption and other mobile DLP technologies and can be remotely locked and wiped by IT.

MAM operates at the higher app layer so IT can focus on protecting what matters – securing business apps and data, not the personal contents of the device.

Enterprise mobility is not a new concept. IT has delivered email and other information to mobile devices for a while now. That said, the devices that make up today's enterprises are no longer fully known and controlled.With BYOD, mobility has introduced both risks and opportunities within the enterprise, driving IT to adopt mobility strategies and solutions that can keep pace with these vulnerabilities.

Device security and trust are not only main concerns for IT, but for users as well (albeit in different ways). Enterprise mobility management (EMM) solutions help IT ensure that data is delivered safely across devices and that consumers are offered the privacy and personalization of features that they crave.Yet, as we see time and time again with things like shadow IT, users don't always have the same level of appreciation for, or understanding of, why we need (and should love!) device management tools.

In this slideshow, Manoj Raisinghani, vice president, global product marketing, mobile platforms group at Citrix, has distilled consumer perceptions vs. the reality of enterprise mobility.


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