Of the companies using a self-service channel such as speech, SMS, Web chat or social media, nearly half don’t collect any customer feedback.
Dimension Data, a global ICT solutions and services provider, recently announced the results of its 2012 Global Contact Center Benchmarking Report, which includes data collected from 637 contact centers in 72 countries across the Americas, Asia, Australia, Europe, and Middle East and Africa. This year's report found that rapid adoption of emerging communication channels – much of which is enabled by new mobile and smartphone devices, wireless connectivity and social media – is making a significant impact.
As a result, organizations are now rushing to provide additional service channels as consumers demand varied types of collaboration when they engage with organizations. The telephone is no longer a consumer's primary point of contact with an organization, while at the same time, mobile and social media interactions are increasingly making the contact center's role more important than ever.
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