Gamification can play an integral role in helping organizations make the most of their CRM investments, through better training and widespread adoption.
Making the CRM Commitment
According to Gartner, 50 percent of consumer product investments by 2017 will be redirected to customer experience innovations. Whether or not this statistic holds true, executives increasingly understand how important CRM — generally defined as building a company's people processes and technology around their customers — is to overall performance.
It’s important for leadership to understand that purchasing the solution is just the beginning of the commitment – implementation and adoption are the real keys to success. Software publishers understand this. We know, because many of them are enhancing their solutions to meet these needs.