Internet Tech Companies
Group 1: The Internet Tech Companies
Large Internet technology platform providers such as Google, Amazon, Facebook, Yahoo! and Twitter use tracking technologies such as cookies and social plug-ins to monitor our search terms, to track our "traffic" patterns on websites, to filter that data through recommendation engines, and to monitor our reaction to ads that they post.
And as we have moved to the cloud, required registration with these groups means that they now can analyze both incoming and outgoing emails to our PCs, tablets, and phones, as well as any emails stored on their servers, for keywords and sentiment analysis. This process allows these groups access not only to the content of emails (allowing them to apply automated sentiment scanning to derive affiliations, interests, and so on) but also to the contact information of both email senders and anyone else copied on those emails. In this way, these tech giants build up profiles not only of their own registered users but on millions of other non-affiliated email contacts as well.