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9 Tips for Creating Successful In-Store Mobile Experiences

  • 9 Tips for Creating Successful In-Store Mobile Experiences-

    Promote the Mobile Experience

    Promoting in-store mobile experiences is a great way to stimulate new mobile app downloads for shoppers who don't yet have your app. Use in-store signage and bag inserts to encourage app downloads and updates. Exclusive offers can be used as an additional incentive to encourage first-time use. Your website, customer emails and social media channels are all places where you can let customers know about how your mobile app can be used to enhance the in-store shopping experience.

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9 Tips for Creating Successful In-Store Mobile Experiences

  • 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11
  • 9 Tips for Creating Successful In-Store Mobile Experiences-9

    Promote the Mobile Experience

    Promoting in-store mobile experiences is a great way to stimulate new mobile app downloads for shoppers who don't yet have your app. Use in-store signage and bag inserts to encourage app downloads and updates. Exclusive offers can be used as an additional incentive to encourage first-time use. Your website, customer emails and social media channels are all places where you can let customers know about how your mobile app can be used to enhance the in-store shopping experience.

For retailers and brands, Bluetooth beacons offer a powerful new way to engage with in-store shoppers at the precise moment they are considering a purchase. Beacon marketing campaigns have proven to have a dramatic impact on shopper behavior, with 73 percent of shoppers saying that beacon-triggered content and offers significantly increased their likelihood to purchase during a store visit.

As consumers increasingly demand seamless omnichannel shopping experiences, beacons are helping retailers and brands bridge the shopper journey across online and offline touchpoints. In addition to enriching the in-store shopping experience, beacons can also be used to generate valuable data for optimizing online and mobile marketing efforts. From powering personalized ad campaigns to delivering deep insight into customer behaviors, beacons are fast becoming an essential infrastructure component for CIOs at leading retailers everywhere.

Successfully implementing beacon technology requires a well thought-out plan and careful execution. In this slideshow, Swirl has  identified nine tips for CIOs and CMOs working together to design effective beacon programs that enhance the consumer shopping experience and drive measurable business results.