dcsimg

9 Tips for Creating Successful In-Store Mobile Experiences

  • 9 Tips for Creating Successful In-Store Mobile Experiences-

    Optimize Beacon Placements

    Beacon broadcasts don't need to cover every square inch of a store. Instead, placements should be planned based on areas of the store where mobile interactions or data collection create value. Common beacon placements include store entrances (where you can deliver welcome messages with offers or prompts to visit specific departments), checkout areas (to trigger loyalty card usage and help measure purchase rates), and major merchandising areas within the store (where you can deliver category-relevant content and offers). Beacons should be placed in such a way that they are unobtrusive, out of the reach of shoppers and with an unobstructed broadcast path. Typically, retailers install beacons on ceilings, above doorways or at the back/underside of the highest aisle display shelf.

1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11

9 Tips for Creating Successful In-Store Mobile Experiences

  • 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11
  • 9 Tips for Creating Successful In-Store Mobile Experiences-5

    Optimize Beacon Placements

    Beacon broadcasts don't need to cover every square inch of a store. Instead, placements should be planned based on areas of the store where mobile interactions or data collection create value. Common beacon placements include store entrances (where you can deliver welcome messages with offers or prompts to visit specific departments), checkout areas (to trigger loyalty card usage and help measure purchase rates), and major merchandising areas within the store (where you can deliver category-relevant content and offers). Beacons should be placed in such a way that they are unobtrusive, out of the reach of shoppers and with an unobstructed broadcast path. Typically, retailers install beacons on ceilings, above doorways or at the back/underside of the highest aisle display shelf.

For retailers and brands, Bluetooth beacons offer a powerful new way to engage with in-store shoppers at the precise moment they are considering a purchase. Beacon marketing campaigns have proven to have a dramatic impact on shopper behavior, with 73 percent of shoppers saying that beacon-triggered content and offers significantly increased their likelihood to purchase during a store visit.

As consumers increasingly demand seamless omnichannel shopping experiences, beacons are helping retailers and brands bridge the shopper journey across online and offline touchpoints. In addition to enriching the in-store shopping experience, beacons can also be used to generate valuable data for optimizing online and mobile marketing efforts. From powering personalized ad campaigns to delivering deep insight into customer behaviors, beacons are fast becoming an essential infrastructure component for CIOs at leading retailers everywhere.

Successfully implementing beacon technology requires a well thought-out plan and careful execution. In this slideshow, Swirl has  identified nine tips for CIOs and CMOs working together to design effective beacon programs that enhance the consumer shopping experience and drive measurable business results.