Data-driven organizations capture and reinforce the value of their data by constantly surrounding it with context -- describing where it's from, who has access, and how it is being used.
Data Flow
Data flows in every direction within an organization. Data should empower more junior employees to make decisions, while leaders often use data to communicate the rationale behind their decisions and to motivate action. Data should empower everyone to make decisions without having to consult managers three levels up — whether it's showing churn rates to explain additional spend on customer services vs. marketing or showing revenues relative to competitors to explain increased spend on sales.