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7 Characteristics of a Data-Driven Organization

  • 7 Characteristics of a Data-Driven Organization-

    Data Flow

    Data flows in every direction within an organization. Data should empower more junior employees to make decisions, while leaders often use data to communicate the rationale behind their decisions and to motivate action. Data should empower everyone to make decisions without having to consult managers three levels up — whether it's showing churn rates to explain additional spend on customer services vs. marketing or showing revenues relative to competitors to explain increased spend on sales.

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7 Characteristics of a Data-Driven Organization

  • 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9
  • 7 Characteristics of a Data-Driven Organization-8

    Data Flow

    Data flows in every direction within an organization. Data should empower more junior employees to make decisions, while leaders often use data to communicate the rationale behind their decisions and to motivate action. Data should empower everyone to make decisions without having to consult managers three levels up — whether it's showing churn rates to explain additional spend on customer services vs. marketing or showing revenues relative to competitors to explain increased spend on sales.

Data-driven enterprises do exist today. These organizations capture and reinforce the value of their data by constantly surrounding it with context — describing where it's from, who has access, and how it is being and has been used. Counter to conventional wisdom, these organizations empower people by securely, safely giving their employees direct access to data, as well as providing interactive dashboards and colorful visualizations. These companies incentivize data analysts, stewards and IT staff to collaborate clearly and efficiently, bringing significant benefits to the entire organization.

In this slideshow, Alation's CEO, Satyen Sangani, highlights the behaviors and common characteristics that help define and drive today's most data-driven organizations.