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7 Characteristics of a Data-Driven Organization

  • 7 Characteristics of a Data-Driven Organization-

    Complexity Matters; Size Doesn't

    You'd think that data-driven organizations would have exabytes of data. While more data is generally better, size matters only to a point. What really matters is the variety of the data. Are people asking questions in different business functions? Are they measuring cost and quality of service, instrumenting marketing campaigns or observing employee retention by team? If you're just getting a month-end report on revenue and profit, you're probably not data driven. If you're only measuring the clicks on your website, your marketing team may be data driven, but the rest of your company probably isn't.

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7 Characteristics of a Data-Driven Organization

  • 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9
  • 7 Characteristics of a Data-Driven Organization-4

    Complexity Matters; Size Doesn't

    You'd think that data-driven organizations would have exabytes of data. While more data is generally better, size matters only to a point. What really matters is the variety of the data. Are people asking questions in different business functions? Are they measuring cost and quality of service, instrumenting marketing campaigns or observing employee retention by team? If you're just getting a month-end report on revenue and profit, you're probably not data driven. If you're only measuring the clicks on your website, your marketing team may be data driven, but the rest of your company probably isn't.

Data-driven enterprises do exist today. These organizations capture and reinforce the value of their data by constantly surrounding it with context — describing where it's from, who has access, and how it is being and has been used. Counter to conventional wisdom, these organizations empower people by securely, safely giving their employees direct access to data, as well as providing interactive dashboards and colorful visualizations. These companies incentivize data analysts, stewards and IT staff to collaborate clearly and efficiently, bringing significant benefits to the entire organization.

In this slideshow, Alation's CEO, Satyen Sangani, highlights the behaviors and common characteristics that help define and drive today's most data-driven organizations.