5 Ways Pokémon GO Is Driving Augmented Reality in the Enterprise

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Improved Customer Experience

While 25 to 34 year olds have emerged as the predominant Pokémon GO user age group, the concept of AR can be appealing in a business setting as long as it's implemented with the appropriate user experience in mind. This translates well in the retail industry, which has been quick to embrace AR because of its ability to improve the customer's buying journey. Take for example IKEA, which enabled an augmented reality experience by allowing customers to virtually furnish their homes using an IKEA catalogue application (available for iOS and Android) or by browsing the pages in the digital catalogue on their smartphone or tablet. Clothing retailer Topshop created a complete virtual reality world that not only allowed customers to select garments off the rack without having to physically try them on, but also became the first retail AR experience where people could see the front and the back of the clothing. The automotive space is also using AR to help design cars, in turn helping reduce overall production time and cost.

This past July, Pokémon GO, a mobile game steeped in augmented reality (AR) technology, exploded onto the scene, making AR accessible to the masses. Within a few days of its availability, the video game reboot grew incredibly — quickly drawing millions of users across the globe and hitting its daily active users peak at 25 million. This phenomenon, fueled by a new, more accessible AR user experience, is driving people — even those with no prior interest in Pokémon — to explore ways they can harness the game's inherent AR technology into everyday use, especially within the enterprise.

Previously a mystery, the consumerization of AR — made possible by Pokémon GO — has catapulted the conversation in the workplace, and now it appears that the technology is finally within arm's reach for those savvy enterprises willing to reach out and grab it. Like any new technology, however, challenges around adoption are to be expected, but if the organization is amenable to change and is willing to dedicate the resources necessary to properly roll it out to employees (i.e., with education and insight into its benefits), the possibilities are endless.

Field service presents a strong use case for AR, as the advanced technology offered provides benefits for both workers and organizations, helping to achieve high-level business goals by maximizing field force productivity and making a direct impact on revenue opportunities. In this slideshow, Danny Korach, chief technology officer, ClickSoftware, outlines ways organizations — in field service and beyond — can apply augmented reality to increase productivity and affect the bottom line.


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