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5 Steps to Build an Effective Omnichannel Strategy

  • 5 Steps to Build an Effective Omnichannel Strategy-

    Develop and Integrate Your Channels

    Step #3: Develop and integrate your channels.

    Align your application portfolio with your omnichannel strategy. Save time, money, and effort by integrating only those applications that truly support your omnichannel vision. It's important for companies to build consistent channels that work together despite the fact that each channel is often built upon different platforms and technologies. Utilize application programming interfaces (APIs) to establish those connections and a continuous flow of information.

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5 Steps to Build an Effective Omnichannel Strategy

  • 1 | 2 | 3 | 4 | 5 | 6 | 7
  • 5 Steps to Build an Effective Omnichannel Strategy-4

    Develop and Integrate Your Channels

    Step #3: Develop and integrate your channels.

    Align your application portfolio with your omnichannel strategy. Save time, money, and effort by integrating only those applications that truly support your omnichannel vision. It's important for companies to build consistent channels that work together despite the fact that each channel is often built upon different platforms and technologies. Utilize application programming interfaces (APIs) to establish those connections and a continuous flow of information.

Companies that succeed in making the customer experience consistent and seamless across devices logically enjoy greater customer engagement and loyalty. Omnichannel support delivers business value through increased conversion and reduced attrition. The approach provides companies with better insights into buying patterns and delivers greater differentiation – because customers are more loyal to companies that offer a "great" user experience.

So why doesn't every company double down on Omnichannel? The truth is that most businesses are built on systems with rigid technologies and interfaces that do not readily enable an omnichannel platform with a channel-specific experience. This lack of flexibility means that organizations are struggling to deliver impressive omnichannel experiences and compete in the API economy with new and innovative business models.

In this slideshow, Mark Lister, vice president, Experience Engineering, and James M. A. Williams, director of experience engineering, Ness SES, have outlined five recommended steps companies should take to determine how they can best implement a successful omnichannel strategy.