When people think of CMS (content management system) implementation, three words typically come to mind: web development tool. And while this definition, strictly speaking, isn't entirely out of bounds, Himanshu Sareen, CEO at Icreon Tech, suggests thinking of CMS platforms as tools that help businesses develop their overall digital experiences. Whether you're a customer-facing entity in the retail industry, a blogger with a million monthly readers, or are operating an e-learning company that's focused on educating the employees of enterprise-level companies — you need a CMS that's not only capable of handling every aspect of your business, but that's capable of creating a great experience for your end users, whoever they are.

In today's business world, it goes without saying that you need a website, but it's the sheer abundance of .com entities that often causes entrepreneurs and businesses to overlook the importance of choosing and implementing a CMS correctly. In a world where almost everyone has a website, one CMS should be as good as the next, right? Wrong. And it's in that spirit that Sareen would like to discuss the three things that any entrepreneur or decision maker should know when selecting and implementing a CMS.