3 Things You Should Know When Choosing a CMS

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Knowing Where to Start: Form and Functionality

The two main issues to keep in mind when choosing a CMS are form and functionality. While a CMS such as WordPress will grant you access to a lot of functionality relatively easily, it's not a platform known for creating excellent end-user experiences. On the other end of this argument, Drupal is capable of creating a tremendous user experience (at scale) but requires quite a bit more technical knowhow in order to operate successfully. In the end, choosing the right CMS comes down to the types of capabilities you require your website to meet. Are you selling one product to a consumer market that relies on buying niche quality items for a great price? If so, just like Casper, you might find that WordPress is a good place to start in terms of building a digital experience. Meanwhile if you operate a B2B e-learning business that relies on backend integration with a CRM platform such as Salesforce as well as a robust LMS (learning management system) to store and categorize your training videos, then Drupal is probably more of a sound move from a structural standpoint. 

When people think of CMS (content management system) implementation, three words typically come to mind: web development tool. And while this definition, strictly speaking, isn't entirely out of bounds, Himanshu Sareen, CEO at Icreon Tech, suggests thinking of CMS platforms as tools that help businesses develop their overall digital experiences. Whether you're a customer-facing entity in the retail industry, a blogger with a million monthly readers, or are operating an e-learning company that's focused on educating the employees of enterprise-level companies — you need a CMS that's not only capable of handling every aspect of your business, but that's capable of creating a great experience for your end users, whoever they are.

In today's business world, it goes without saying that you need a website, but it's the sheer abundance of .com entities that often causes entrepreneurs and businesses to overlook the importance of choosing and implementing a CMS correctly. In a world where almost everyone has a website, one CMS should be as good as the next, right? Wrong. And it's in that spirit that Sareen would like to discuss the three things that any entrepreneur or decision maker should know when selecting and implementing a CMS.


Related Topics : SharePoint, Web Video and Voice Conferencing, UK, MySpace, Intranets

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